Email Marketing: Getting Started
Wineries: today I want to talk to you about a little thing called email marketing.
If you are already utilizing email as a tool to communicate winery news, sales and specials with your regulars and wine club members, YOU ROCK!
If you are not using this valuable tool, then it is time to crawl out from under that rock and get started. Email marketing is an inexpensive, powerful way to keep people interested in your winery goings on and drive sales. And it is NOT hard to get started.
Step one: If you are not already capturing email addresses on your website and in your tasting room, this is the place to start. Offer a 5% discount to customers in your tasting room if they give you an email address. Include an email capture on your winery’s website.
Step two: Get set up with an email marketing program. There are tons to choose from, but here are a few I’d recommend.
- Mail Chimp – This is a completely free email marketing service, based on the size of your email list and the frequency of your mailings. (http://www.mailchimp.com)
- Constant Contact – Constant Contact offers email marketing and online survey services. You can sign up for a 60 day free trial to see what you think. They also provide free personal coaching to help you maximize your email marketing skillzz. (http://www.constantcontact.com)
- Emma – Stylish email marketing with a personality. Even if you don’t decide to use their service, check out their website for a laugh or two – I love a company with a sense of humor. And for those of us who like to be green, Emma will plant 5 trees for every new customer who uses their paperless email marketing service. TREES! (http://www.myemma.com)
You’ve got some research to do. Check out the services above, or do a simple Google or Bing search for “Email marketing” and see a plethora of glorious options emerge. We’ll talk later about specific tactics and creative ideas.
Related posts:
- Email Marketing: Holiday Tips The holidays are nearly upon us, and you know...
- Announcing the winecliQ Public Beta release! Over the course of a company’s history, there are...
- Give the Gift of Wine and Music Its that time of year…when you start to tackle your...
