Email Marketing: Holiday Tips
The holidays are nearly upon us, and you know what that means…
Smoking hot holiday deals!
Boxed sets!
Mixed case specials!
Stocking Stuffers!
Tasting events!
Email is a wonderful way to spread the word about what you have going on at your winery this holiday season. Just a few tips to maximize your holiday email campaigns:
1. Use a compelling subject line. The average inbox is loaded with spammy email offers and the last thing you want is for your beautifully designed holiday email to get overlooked or worse yet, end up in the trashcan! Lead with a special offer – “Save 25% on holiday wines from Joe’s Winery!”. Or tell them how you solve their holiday shopping needs – “Buy wine for the people on your “Nice” List”.
2. Make ‘em feel special. I receive many emails from wineries, and the ones I like the very most (and respond to with my hard-earned money) are the emails that make me feel valued and important to the winery goings-on. Give your email list an exclusive offer (1¢ shipping when you mention this email) or a sneak peak at your holiday barrel tasting line up. Trying to drive holiday traffic to your tasting room? Have your email double as a two-for-one tasting coupon!
3. K.I.S.S. Keep it short & simple. I enjoy (and employ) the “Rule of 3”… any email should keep to 3 or fewer topics. So for instance, your holiday email could cover holiday events, an exclusive offer, and your tasting room hours for the holidays (with a call to action to visit and bring a friend!). If you were hoping to include a detailed harvest report, its time for you to start a winery blog… which we’ll cover in a future episode.
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