Winemaker Interview: Phil Long of Longevity Wines

Lindi Kauer: Summertime is normally the busiest for wineries – packed tasting rooms, new wines to bottle, and another harvest around the corner. What has been keeping you busy this summer?
Phil Long: I recently participated as a judge for the Alameda County Fair Amateur wine competition. It’s a great experience. I was able to share the table with two of Livermore’s greats, Thomas Coyne (of Thomas Coyne Winery) and Jim Ryan from Concannon Vineyard. We tasted and rated wines for about three hours straight. Our table got to taste Cabs and blends, among many others. You would be surprised of just how many really good wines there were. Other than the competition and our annual trip to Paso, it’s been bottling and prepping for harvest as usual.
LK: What is your take on this type of competition?
PL: For the home winemaker I think it’s a great way to get feedback from commercial winemakers, in addition to receiving recognition for their efforts. Commercially I think this type of competition may be great for the local market, but as a winery we need to also keep our eyes on the extended market. At some point I would like to be sold out of vintages before they are even released. It’s hard to do that if you stay in your own backyard.

LK: Define long term goals for Longevity
PL: Our goal is to increase a fixed case amount each year and max out at around 2500 cases. It’s not too much to handle with a small crew, and it’s still more fun than work. I think long term our focus will increase on Cabernet’s and Cab blends, as well as barrel fermented Sur Lie Chardonnay’s.
LK: What about upcoming events? Do you have any New Wine Releases to talk about?
PL: Harvest Festival is right around the corner. It’s Livermore Valley’s largest event of the year. Half of the wineries will be pouring wine from one central location. There will be food vendors, art and jewelry, and several bands over the course of Labor Day weekend, on Sunday and Monday (buy tickets here). Longevity will be pouring at the park (Robertson Park) while buses will take people to wineries not pouring at the park, on Sunday. As far as releases are concerned, we have released our 2006 Lodi Barbera, next will be our 2006 Contra Costa County Syrah, and in the Fall our 2008 Livermore Chardonnay.
LK: How many Harvests have you had as a winemaker? What makes this an important part of what you do?
PL: I have been making wine now for close to ten years. If you look at the career of being a winemaker, I may have only 20-25 more vintages left. This means that each harvest, you better be ramping up what you do as far as quality, and keeping your wines exciting, etc. Each harvest is so different that you have to strive to do your best each time to make the most of it. This year we are adding cold soaking, longer macerations, and even fermenting some reds in oak. It’s all about improving/changing the way you do things…. so you will continue to make a better product.

LK: What is your view of the future for Longevity?
PL: Previously we took a bit of a shot gun approach to what varietals we are going to produce. We made what we liked and our customers liked what we made, so it was and still is a win win situation. As a winemaker I am now trying to focus more on a fewer varietals, and take those as far as we can. We are going to do less varietals and more volume of each of varietal we do produce. Most of our wines seem to sell out fairly quickly. Philosophically, I am at a point in my wine making career that for a winery of our size, I don’t believe in reserve wines – it insinuates that we aren’t making the best wine we can across the board. My goal is that every wine should be a reserve wine!
LK: How did you get started in the wine business?
PL: We ran an online based wine club for several years known as “Longevity Wine Club”. We would feature a different appellation each month, and ship wines from that appellation to our customers. We were on the road at least three weekends a month tasting hundreds of wines to choose four for the club. At the same time we started making wine at home. We kept the “old” wine club running for the first six months we had the winery open. As of January 2009, we morphed Longevity Wine Club into Longevity “Wines” Club. So now it’s our winery’s wine club.
LK: Let’s take a step back for a moment, you and your wife are both working full time jobs still – what do each of you do?
PL: I work as the Creative Director for a large Point of Purchase display design & manufacturing firm – Rapid Displays. Debra is the Office Manager for Danville Area Chamber of Commerce. (Danville, Blackhawk, Alamo, Diablo)

LK: How these jobs have helped you in the wine industry?
PL: We are Chamber members of the Danville Area Chamber of Commerce, and involved in our surrounding communities. Networking and relationships are important and help in any business venture. We both have experience in customer service and this carries over into Longevity. I have been a creative person/designer all my life. This business is the culmination of all that I have done before now. We designed our brand, tasting room, and winery in addition to building everything ourselves. I still believe that winemaking is just as much art as it is science. I think that is where we really shine. That and creating an experience for every customer. Whether they come to the tasting room or are a distant club member, so much of the what people remember is the experience they have had at the winery.
LK: I also heard that you had a birthday recently. Tell us a little bit about turning 50 – what did you do to celebrate?
PL: My birthday this year fell on a Sunday, so Saturday, we had a party at the winery all day. We opened wine from the Longevity library that were no longer available, and had great fun. A couple of times a year, I smoke pork for pulled pork sliders and invite all of our customers. Friends, food and wine all day, what could be better?
***Watch Longevity Wines’ “Straight from the Source” Video Short***



The Buoncristiani brothers have come a long way from the family garage, and you’ll want to start saving your allowance to stock up on their ultra delicious, age-worthy wines.