Using Google ‘Insights’ to find wine related searches by location.
I recently returned from a trip to Sydney, Australia and the North Island of New Zealand. But I won’t bore you with the details of my trip nor will I regale you with my experiences tasting the local wines (cheap AND tasty!). Instead I will tell you what I learned - people have no clue who/what/where Walla Walla is or was (but they think it might be a town in the Australian Outback).
I bring this up because after living, schooling, and now working here in Walla Walla for five years I’ve been exposed to some great wines, world class, even. When I told wine loving relatives about the juice we had back home they not only knew nothing about Walla Walla, they didn’t particularly care! Perhaps they had too much great, local stuff to concern themselves with, or maybe I’m not charismatic enough (unlikely). On to the point.
Wouldn’t it be great to find out who is interested in what wines based on where they live? Do New Yorkers search for cult Napa cabs more than Floridians? What websites are searched for (and presumably used) primarily by Silicon Valley nerds? Andrew Chen answers the latter using Google Insights for Search in a great post on his blog.
This is a great tool that anyone can use (and not just the web analysts). Go check it out! It will allow you to support your claim that “People in Vermont do not like cute kittens.”
